‘figure1.stimulus-responsemodel-1’

From: ESG Market Summary Report: Decision Analytics: Building the Foundation for Predictive Intelligence and Beyond. Source: Enterprise Strategy Group, Created for , Guest. IP Address: © 2014 Enterprise Strategy Group, Inc. All Rights Reserved. 1.

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To the readers

My target readers are exactly those whom Einstein and Infeld have described in the preface of “the evolution of physics”: “Whilst writing the book we had long discussions as to the characteristics of our idealized reader and worried a good deal about him. We had him making up for a complete lack of any concrete knowledge of physics and mathematics by quite a great number of virtues. We found him interested in physical and philosophical ideas and we were forced to admire the patience with which he struggled through the less interesting and more difficult passages. He realized that in order to understand any page he must have read the preceding ones carefully. He knew that a scientific book, even though popular, must not be read in the same way as a novel.”